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Thrive or Survive: Marketing's Next Challenge



Senior Fellow of the Institute Peter Domican was one of the panel members at the the 'Thrive or Survive: Marketing's Next Challenge? event at Oxford Brookes Business School in mid January alongside Professor Ian Ryder (Cranfield SOM), Dr June Dennis and Mark Scott (Chartered Institute of Marketing), Nigel Coates (Marketing Trust), and Professor Moira Clark (Henley Business School).

The event saw the launch of a major research project by Gary Burke, Dr Keith Glanfield and Carola Wolf into the state of marketing practice in the UK currently, which hads implications for practitioners, professional bodies and universities.

Peter is a Fellow of the Chartered Institute of Marketing, the Emeritus Chair of The Levitt Group, and a Visiting Lecturer at University of Hertfordshire.

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